If you’re interested in pursuing a net lease investment opportunity, artificial intelligence technology can help you analyze any location’s demographics and visitation trends. To ensure that the investment is the ideal addition to your portfolio, gaining insight into foot traffic and other important details about the area is a crucial part of due diligence. Here, we share more about the role that technology, such as Placer.ai, plays when considering commercial real estate investments.

How We Utilize Technology in Investment Decisions

As net lease investment experts, we take a multitude of factors into consideration when advising our clients. We go far beyond the typical one, three, and five-mile radius demographics when determining the quality of investment opportunities. That’s why we use cutting-edge technology such as Placer.ai, which allows investors to analyze consumer trends based on foot traffic of any given location. Even before construction, footfall analytics make it possible to identify land that could be the best fit for your next investment property.

This technology utilizes anonymized location data to delve deeper into visitor habits, vehicle traffic, and more. The data derived from this type of artificial intelligence breaks down the trade area and even allows investors to gain a solid understanding of an area’s census profile and consumer journeys.

With the detailed analytics that artificial intelligence provides, investors can feel confident and empowered when making critical decisions of when, where, and how to invest. Although foot traffic analysis is critically important to the success of retailers, not all investment firms are taking advantage of the insights it provides. We’re strong believers in utilizing the latest technologies to help us evaluate the potential of investment properties. With the critical analysis and audience insights that apps such as Placer.ai provide, we’re able to advise clients on a deeper level than other firms.

If you’ve been waiting for an opportunity to explore a net lease investment, our team is here to help. We have an unparalleled background in investment sales in the Rocky Mountain region, and we’re an industry leader in technology, as well. In addition to staying on top of the latest analytics tools, we offer an interactive investor and broker database to streamline the process for buyers. Technology plays a critical role in the success of our mission and is a key component in why our clients choose Blue West Capital. If you’re interested in learning more about our expertise and how we can help, please contact us.